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Google Ads for therapy practices

Run your practice's numbers before committing a dollar.

This is the same projection model we use in every strategy call. Plug in your numbers and see what paid search could produce for your practice.

Your practice inputs
$1,500
$500$5,000
$175
$100$300
4
28
75%
50%95%
Fixed assumptions
Base CPC: $12 (avg Canadian therapy market) Conservative CVR: 10% | Moderate: 12% | Optimistic: 13% Management fee: $1,500/mo (flat)
Projected results
Metric
Conservative
Moderate
Optimistic
Inquiries / month
-
-
-
New clients / month
-
-
-
Monthly new revenue
-
-
-
Monthly management fee
$1,500
$1,500
$1,500
Total monthly investment
-
-
-
ROI multiple
-
-
-
Break-even clients needed
-
-
-
These are projections, not guarantees. Market conditions, competition level, and your practice's response speed all affect actual results. CPC varies by geography and specialty.
A note on these projections: The model assumes $12 average CPC, which is realistic for Canadian therapy markets in 2025-2026. US markets vary significantly. Conversion rates of 10-13% assume a properly structured campaign and a functional landing page - we've seen these numbers in our own accounts but they require the right architecture. The break-even figure assumes you retain clients for the full LTV period.
Ready to run this with your real data?

Book a call and we'll run this with your actual market data.

The calculator uses averages. On the call we'll look at your specific keywords, geography, and competition - which changes the numbers significantly.

Book a strategy call → See pricing