Pipeline projections
Google Ads Calculator for Therapists: Estimate Costs, Leads, and Clients
Use this planning model to compare a possible ad budget with inquiries, new clients and revenue. Change the inputs, inspect the assumptions, then ask us to assess the market before treating a projection as a spending plan.
Your practice
Enter your numbers
$
$500$5,000
$
$100$400
2/mo8/mo
%
20%95%
Fixed assumptions
Assumed cost per click: $12 (planning input, not a market quote)
CVR: Conservative 10% · Moderate 12% · Optimistic 13%
Management fee: $1,500/mo flat
Step 1 of 3
How many therapists are in your practice?
Step 2 of 3
What's your primary goal right now?
Step 3 of 3
Where should we send your full report?
Your full pipeline report
Metric
Conservative
Moderate
Optimistic
Inquiries / month
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New clients / month
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Monthly new revenue
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Management fee
$1,500
$1,500
$1,500
Total monthly investment
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Return per $1 spent
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Clients to cover ads + management
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Projections only. CPC varies by geography and competition. These conversion rates are scenario assumptions, not a minimum or promised result.
A note on these projections: The model assumes $12 per click and visitor-to-inquiry rates of 10-13%. Actual click costs and conversion rates can fall outside these assumptions in US and Canadian markets. The model uses the monthly session inputs shown. Its revenue-to-cost ratio and cost-coverage count exclude care-delivery costs and payment timing; they do not establish profit.