Advertising for therapy practices
Google Search Ads for Therapists
Show a relevant ad when someone searches for a therapist, counselor, or specialty you offer. Google Search campaigns connect an existing search with a page that helps the person decide whether to contact your practice.
Who this service is for
For practices that want inquiries for a defined service and geography. Search is particularly useful to assess when a clinician has open appointments and the practice can explain its availability, fees, and next steps clearly.
Match the search to the service
Keyword research starts with the services people can book: individual therapy, couples counseling, or a specific specialty in your area. We separate different needs so the ad and destination answer the same question. Broad terms require close review because they can also attract searches for jobs, courses, free information, or unrelated services.
Use exclusions and geography deliberately
Negative keywords exclude searches the practice does not serve. We review search terms for unsuitable intent and adjust match types and exclusions as data arrives. Geographic settings should reflect your office catchment and telehealth service area. An ad for an available local appointment should not spend its budget reaching people the practice cannot see.
Give each ad a useful landing page
The destination needs to explain the service, who provides it, where it is available, and how to request an appointment. Mobile usability matters for calls and forms. A broad homepage may leave a searcher looking for information that a dedicated service page can answer immediately.
Budget for learning and booked-client economics
Search advertising usually charges for clicks. A click alone does not establish demand from a suitable prospective client. We review local keyword estimates, your acquisition ceiling, and enough test budget to assess inquiry quality. Management fees and any landing-page work should be considered separately from ad spend.
Measure the path from search to intake
Review search terms, cost per inquiry, relevant calls, and form submissions first. The practice then supplies aggregate intake outcomes so the report can distinguish inquiries from consultations and clients. Health advertising rules still apply to ad copy and audience settings; Search does not make sensitive-data collection acceptable.
Questions about Google Search Ads for Therapists
Are these the same as SEO results?
No. Search ads are paid placements. SEO concerns unpaid search visibility. The ad budget and campaign results should be reported separately from organic traffic.
Can we advertise just one specialty?
Yes. A defined service with available clinicians and a relevant page can be a useful campaign starting point. The budget and search demand still need to support it.
Which keywords should a therapist exclude?
Start with searches for services you do not offer, employment or training, and other unsuitable intent. Review the actual search terms before applying a generic list, because a useful exclusion for one practice may block a service another practice provides.
Read the campaign evidence
Our published Google Ads case studies show the campaign context, spend, and distinction between inquiries and clients. Use them to understand the work and the reporting, with results specific to each account and period.
Ontario group practice: 30-day Google Ads snapshot ยท Google Ads performance by service line
Platform details and eligibility:
Review the options for your practice
Share your services, location, appointment availability, and budget range. We will discuss suitability, current platform requirements, and the next practical step.
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