Advertising for therapy practices
Bing Ads for Therapists
Reach relevant searches through Microsoft Advertising, the platform commonly called Bing Ads. We assess whether its search inventory and available features can contribute useful inquiries in the places your practice serves.
Who this service is for
For practices evaluating another source of search inquiries or reviewing an existing Bing account. Local demand, service eligibility, budget, and the intake experience matter more than a general claim that one advertising network is cheaper.
Understand what Bing Ads includes
Microsoft Advertising provides search advertising on Bing and participating network inventory. Available audience and local advertising features have their own requirements. We select the inventory and settings appropriate to the campaign rather than treating all Microsoft placements as identical Bing search results.
Start with the services and locations you want to grow
Identify the clinicians with availability, the services they provide, and the locations the practice can serve. Keyword and geographic planning then has a clear job. A campaign for a specific therapy service should lead to a page explaining that service and how to request an appointment.
Review imports before using them
Importing a Google campaign can save setup work, but the imported settings still need review. We check budgets, keywords, exclusions, destinations, tracking, and network choices. Differences in platform behavior and policy mean a successful Google configuration should not be assumed ready for Microsoft Advertising.
Give Microsoft its own performance assessment
Keep its spend, inquiries, and intake outcomes identifiable in reporting. Use the practice's acquisition economics to judge results. We do not promise that Bing clicks will cost less or that a Google campaign's conversion rate will transfer to another network.
Check tracking and sensitive-data use
Conversion measurement and audience creation are different uses of data. We review the Microsoft tracking setup and any audience features, with particular care around mental-health visitor information. Tags should not receive clinical form contents or patient details.
Questions about Bing Ads for Therapists
Is Bing Ads now Microsoft Advertising?
Microsoft Advertising is the current platform name. Bing Ads remains familiar search language, so we use both terms and explain the relationship.
Should Bing replace Google Ads?
That requires local demand and account evidence. It may be evaluated alongside Google Search, but budget allocation should follow relevant inquiries and practice outcomes.
Can we use the same landing pages?
A relevant service page may work for both platforms. Its message, contact route, and measurement still need to match the Microsoft campaign.
Read the campaign evidence
Our published case studies describe Google Ads accounts we manage. They explain how we evaluate inquiries and intake outcomes; they do not establish performance for this service or another advertising platform.
Ontario group practice: 30-day Google Ads snapshot ยท Google Ads performance by service line
Platform details and eligibility:
Review the options for your practice
Share your services, location, appointment availability, and budget range. We will discuss suitability, current platform requirements, and the next practical step.
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