Practice Growth Resources

The Practice Growth Blog

Real numbers. Practical guides. Case studies from therapy practices that are actually filling their caseloads.

RealClient data

HIPAAAware

NoFluff

$3,400 in Ad Spend. 91 Inquiries. 12 New Clients. One Practice's 30-Day Snapshot.

A real 30-day Google Ads snapshot from an Ontario group therapy practice: $3,400 spend, 91 inquiries at $37 each, 73 consults booked, 12 new clients, ~$36k estimated revenue.

May 12, 2026 Read →

Guide

Guide 9 min read

HIPAA-Compliant Google Ads Tracking for Therapists: What to Track, What to Never Touch

A practical guide to Google Ads conversion tracking for therapy practices. What's safe to measure, what crosses HIPAA lines, and how to set up GTM and GA4 without compliance risk.

May 12, 2026 Read →

Strategy

Strategy 8 min read

Why Your Psychology Today Profile Can't Scale Your Practice (And What Does)

Directory listings like Psychology Today are passive. Google Ads capture intent at the moment of search. Here's why the math is different, and what happens when you switch.

May 10, 2026 Read →