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The Practice Growth Blog

Real numbers. Practical guides. Case studies from therapy practices that are actually filling their caseloads.

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Case Study
Case Study 6 min read

$3,600 in Non-Brand Spend. 63 Tracked Leads. Service-Line CPLs That Changed the Plan.

An anonymized Google Ads case study for a mental wellness practice: three non-brand service lines, 63 tracked leads, a 14.9% conversion rate, and clear CPL differences by service.

July 9, 2026 Read →
Guide
Guide 7 min read

Google Ads Budget Readiness for Therapy Practices: 5 Signals to Check Before You Scale

A practical readiness checklist for therapy practices deciding whether their Google Ads budget is large enough, trackable enough, and operationally ready to scale.

May 21, 2026 Read →
Case Study
Case Study 7 min read

$3,400 in Ad Spend. 91 Inquiries. 12 New Clients. One Practice's 30-Day Snapshot.

A real 30-day Google Ads snapshot from an Ontario group therapy practice: $3,400 spend, 91 inquiries at $37 each, 73 consults booked, 12 new clients, ~$36k estimated revenue.

May 12, 2026 Read →
Guide
Guide 9 min read

HIPAA-Compliant Google Ads Tracking for Therapists: What to Track, What to Never Touch

A practical guide to Google Ads conversion tracking for therapy practices. What's safe to measure, what crosses HIPAA lines, and how to set up GTM and GA4 without compliance risk.

May 12, 2026 Read →
Strategy
Strategy 8 min read

Why Your Psychology Today Profile Can't Scale Your Practice (And What Does)

Directory listings like Psychology Today are passive. Google Ads capture intent at the moment of search. Here's why the math is different, and what happens when you switch.

May 10, 2026 Read →