Sixty minutes, three secrets, and the calculator we use before a single dollar of ad spend. Go beyond directory listings: build a direct path from Google search to your practice, with a budget grounded in your own numbers.
Thirty minutes of the three secrets, with real numbers from therapy practices. Then thirty minutes live: your questions, and a demonstration where we run a practice through the whole thing in front of you.
Sign the attendee agreement the join link and pre work land in your inbox the calculator opens in goal mode before the session
Recorded for members. Attendees agree not to record or republish.
I run ARC. We build and run the ads and the pages that bring therapy practices new clients. Every number below comes from accounts we run. Check them the way you would check your own.
One inquiry at $37. One client at $3,000. You do the math.
Same channel. Same city. The build was the difference. That is your arithmetic too.
Most practices only ever see the first box and the last box. The three secrets live in the gaps between them.
The first half is the teaching: three secrets, each one landing on numbers from a real practice. The second half is live: your questions answered in the room, and a demonstration where we take a practice through the whole method on screen.
A $29.95 profile used to be the whole marketing plan. Venture funded platforms now flood that same directory with managed listings, and independent practices get buried under them.
Grow Therapy, Rula, Alma and Headway sell shelf space to platforms that can outbid a solo practice for the same listing. Your profile did not get worse. The room got louder.
General digital agencies do not know who therapy clients are or how they decide, they do not know the rules you work under, and they do not know how to measure an inquiry without touching something a client said in confidence. Then the ads get blamed for the setup.
Someone typing "therapist near me" is already looking for help. You are not interrupting. You are answering, and that is a different game with different numbers.
By the end you will know whether paid search can pay for itself in your practice, what one inquiry should cost you, which parts of your page are losing people, and the exact budget your next client target needs.
Nobody leaves with a recording. You leave with the numbers written down for your own practice.
Each secret kills one reason practices lose money on ads. Each one ends with a number you can check for your own practice.
Some offers are perfectly good services that can never be profitable to advertise. You will see how to price and package yours so one client covers what it costs to win one.
What an inquiry costs you, and how many of the people who visit your page get in touch. Eight things that move both, in the order to fix them, including the one change that usually doubles booking rates.
The budget is an output, not an input. You will set a client target, work backwards to the spend it needs, and set the guardrails that keep it there.
Ads rarely fail because the ads are bad. They fail because the thing being sold cannot pay what a client costs to win. Two numbers decide it before you spend anything.
The ads decide who clicks. The page decides who books. What an inquiry costs is what a click costs divided by how many visitors get in touch, and the page moves that number further than anything you change in the ad account.
At $12 a click: 3% gives a $400 inquiry. 13% gives a $92 inquiry. Same ad, same budget, four times the inquiries.
Two modes. Forward tells you what a budget returns. Goal tells you the budget your target needs, and the most you should pay per client.
Projections, not guarantees. The full calculator with your own market data lives at the pipeline calculator.
You do not set a budget and hope. You set a client target, work backwards to the inquiries and the spend it needs, then hold the line every week.
Every practice below came to us with the same complaint. Each one ends on a figure you can check against your own, and each one changed how we run accounts since.
Every figure in this session is one we already publish, or one your own calculator returns. Nothing is a case study from a decade ago.
Ontario group practice, $3,400 in spend, 91 inquiries in 30 days.
Against an industry average of 3% to 5% for therapy sites.
Because someone answered the phone and offered a time.
Psychiatric practice rebuilt after a compliance shut down, zero flags.
The founding group is new, so there are no member quotes here yet. They go up only with written permission, and they land here as they come in. If you want a reference before you decide, ask on the call and we will find someone you can speak to.
No invented testimonials, ever. The same rule as the stories above: real practices, real numbers, written permission.
Start where you are. Every path keeps your accounts in your name, and moving up the ladder later does not waste what you already paid for. If you are not sure which rung fits your practice, ask us in the session and we will tell you the one we would pick, and the one we would leave alone.
Everything below is something members get. Priced the way we would price it bought on its own.
One session of therapy is $180.
A year of the room is $270 on the day. Do that math too.
The teaching stops at the half hour. What follows is done on the call, on screen, with volunteer practices from the room.
We take one volunteer practice and work out what a client is worth across the relationship, then what an inquiry can cost and still leave a profit. Their numbers, not an example.
A volunteer sends their page. We walk the eight fixes in order and name what changes first and what it is worth, on the screen, while everyone watches.
Anything from the hour, and anything about your own practice. If your market is too small or your specialty too narrow, we will say so in front of everyone.
Two numbers if you have them: what you charge a session, and roughly how many sessions a client stays for. With those we can run your whole practice live.
The calculator open on screen, goal mode and forward mode, the verdict line for each practice, and the eight fixes applied to a real page. No slides, no theory.
Ten questions, each answered on its own, so you can stop reading at any point and still know whether this suits your practice.
We would rather you skip it than sit through something that does not apply to you.
What you get in this session is the same set of decisions we make inside paid engagements. Handed to a room of local competitors, it stops being an advantage.
So attendance is conditional. One page, plain English, agreed at registration, and it is the reason the room stays small enough to be useful.
The full text is shown on the registration screen before you pay or register. The shape of it:
We also ask two questions at registration. They are there so the room is people who will use this, not people collecting information.
Sixty minutes, Thursday 22 October at 4:00 p.m. Eastern. You leave with your own budget number, the three secrets, and the calculator open on your practice. Signing the agreement is what gets you in the room.
Thursday 22 October, 4:00 p.m. Eastern, live. Sixty minutes. Bring a pen, because the numbers land on your page, not in a workbook.
