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Google Ads for therapy practices

Fill your practice with clients who actually book.

We run Google Ads campaigns built specifically for therapy practices. Compliant tracking. Real pipeline math. No wasted budget on people who never call back.

Book my strategy call → Run your numbers first
Built with
Google Ads Google Ads
Google Tag Manager Google Tag Manager
Google Analytics Google Analytics 4
HIPAA-conscious
Ontario group practice • 30-day snapshot
$3,400
Ad spend
→
91
Inquiries
$37 each
→
73
Consults booked
80% book rate
→
12
Clients started
16% close rate
$3,000 Avg client LTV
~$36k Est. revenue from this spend
What would this look like for your practice? →
Anonymized. Source: active account managed by TheraPPC. Results vary by market, specialty, and ad spend.
Across active accounts we manage
$37
Average cost per qualified inquiry
Median across active accounts
13%
Avg visitor-to-inquiry conversion rate
vs. industry average of 3-5%
91
Inquiries in a single 30-day period
Group practice, $3,400 spend
30
Days to first trackable inquiry
Typical new account launch window
The landscape changed

The Psychology Today era is ending for independent practices.

For years, a $29.95/month profile was the default marketing plan for private practices. That era is ending. VC-funded platforms - Grow Therapy, Rula, Alma, Headway - are flooding the directory with managed profiles and burying independent therapists in results they used to own.

Google Ads changes the dynamic entirely. When someone searches "therapist near me," you appear because they chose to look for you - not because an algorithm decided you were less important than a platform's managed listing.

What we see in audits

Most practices that come to us have tried paid ads before and burned budget. The issue isn't the channel - it's that general digital agencies don't understand therapy buyer psychology, compliance constraints, or how to track conversions without touching PHI.

"Search ads appear only when someone is already looking for help. You're not interrupting - you're answering."
TheraPPC position on therapy advertising ethics
What this means for you
→ Your name appears when someone is already deciding to seek help
→ Budget goes to people searching for your specific specialty, in your geography
→ You compete against local practices, not a VC-funded platform with unlimited shelf space
The numbers first

We show you the math before you spend a dollar.

No agency should ask you to commit budget before you can see what it might produce. This is a real projection table we run for every prospect - conservative, moderate, and optimistic scenarios based on your actual ad spend and market.

If the numbers don't work at your budget, we'll tell you that on the call. We've turned down practices where the math didn't justify the spend.

Run your own projections →
$750/mo spend
Conservative
Moderate
Optimistic
Inquiries/mo
9
11
13
Clients started
6
8
10
Monthly revenue
$5,600
$7,800
$9,400
Total investment
$2,250
$2,250
$2,250
Return per $1 spent
2.5x
3.5x
4.2x
Based on $3,000 avg client LTV, 90% discussion rate, 70% close rate. Assumes $12 avg CPC.
From first call to live campaigns

What working together actually looks like.

No long ramp-up. No guessing. Four phases from intake to a full caseload, each with a clear deliverable and timeline.

1
Week 1-2
Build
Tracking infrastructure, campaign architecture, landing page review. Pipeline math confirmed before first dollar of ad spend.
2
Week 3-4
Launch
Campaigns live. Daily monitoring through the early burn-in period. First inquiry data starts arriving within days.
3
Month 2-3
Consolidate
Waste eliminated, budget reallocated to top converters. Weekly reporting. Conversion rate moves toward the 10% floor we hold ourselves to.
4
Month 4+
Grow
Budget expanded as pipeline confirms capacity. Recruiting campaigns launched if you're hiring. Multi-location expansion if relevant.
HIPAA-conscious tracking

We've seen practices turn off all analytics after a compliance scan flagged risks.

That didn't need to happen. The problem isn't the analytics - it's that most agencies set up tracking without thinking about what data passes through the tag. Here's exactly what ours captures and what it never touches.

What we track
  • ✓Form submitted (event only)
  • ✓Phone call connected
  • ✓Device type and source
  • ✓Which page converted
What we never touch
  • ×Who submitted the form
  • ×What they wrote in it
  • ×Any identifying information
  • ×Anything that could be PHI
GTM
Google Tag Manager
All tracking runs through GTM. No direct code on your site. Single point of audit and control.
GA4
Google Analytics 4
Event-based. We configure data retention, IP anonymization, and signal controls from day one.
Google Ads
Google Ads Conversion
Conversion tracking fires on event, not on form data. We never pass form field contents to the tag.
Curve Compatibility
Our infrastructure is designed to coexist with Curve Compliance and similar frameworks your practice uses.
If you work with a compliance officer, we're happy to walk them through our tag architecture before we set anything up.
Where you are right now

We work with practices at every growth stage.

Each stage needs a different strategy, different budget structure, different campaign architecture. We've worked through solo launches, first hires, small-group expansions, and multi-location builds.

01
Solo Practice
Building your caseload or thinking about your first hire. Budget is tight. We start where you are: $500-$1,000/mo in spend, conservative targeting, pipeline math that shows what the spend returns before you commit.
02
First Hire
Filling a new clinician's caseload while maintaining yours. We build separate campaign structures per therapist and move budget where the open slots are.
03
Small Group (3-7)
Managing multiple specialties and caseloads. Separate campaigns per specialty and clinician, budget allocation tied to your actual availability, not a blanket spend plan.
04
Established Group (8+)
Growing operations, hiring regularly, launching satellite locations. Recruiting ads alongside client acquisition. We coordinate with your SEO team on every change.
Real client data

Actual performance data from actual accounts.

See full case studies →
OG
Group practice • Ontario

$3,400/mo spend. 91 inquiries. 30 days.

Bidding on cost per inquiry, not cost per click. Campaign architecture built around their 4 specialties with separate ad groups per presenting issue.
$37
Cost per inquiry
13%
Conversion rate
ST
Solo therapist • First hire

$750/mo spend. 14 new clients/mo projected.

Solo practice preparing for first hire. Pipeline math confirmed before launch: $3,000 LTV per client at 90% discussion rate and 80% close rate.
$3k
Avg client LTV
80%
Close rate
PS
Psychiatric practice • Forensic specialty

Rebuilt after compliance shutdown. Live in 21 days.

Prior agency had set up tracking that touched PHI. We rebuilt the entire infrastructure from scratch - compliant, auditable, and back in market in three weeks.
21
Days to relaunch
0
Compliance flags
Is this the right fit?

Two minutes to find out.

This isn't a filter to keep you out. It's a quick way to tell whether paid search is likely to work for your practice before you spend any time on a call. Answer honestly - we'd rather tell you now if the math won't work.

Five statements. Tick every one that is true for your practice today. Nothing is sent anywhere.

My practice has an active website with a contact form or phone number.
I have at least one open appointment slot I'm actively trying to fill.
I can commit $500+ per month in ad spend (separate from management fees).
I can respond to new inquiries within 24 hours - speed to contact matters for conversion.
I want to own my own ad accounts and data, not hand them over to an agency platform.
Your practice likely qualifies.

Based on your answers, paid search should work for your practice. Book a strategy call and we'll run your real numbers before any commitment.

You may need a few things in place first.

Paid search works best when the fundamentals are ready. Book a call anyway - we can tell you what to fix and when to come back.

Two ways to work with us

One flat management fee. No percentage of spend games.

We charge a flat monthly fee regardless of how much you spend in ads. No hidden markups, no percentage-of-spend commissions, no surprise billing.

Save 44%
1 Channel

Core

Google Growth System
$1,500/mo

Billed monthly

Best for practices that want to fill caseloads through search and maps first, without adding social media to their plate.

  • Google Campaign Management (Search, Display, YouTube, Remarketing)
  • Full Google Setup (GTM, Analytics, Conversion Tracking)
  • Monthly Performance Reports (strategy-forward, clear insights)
  • On-Demand Support Access (you ask, we act)
  • ROI-Focused Practice Coaching
  • Caseload Progress Check-ins
  • Proven Systems from $100M+ Ad Spend
Start With Google Only
Most Popular
3 Channels

Premium

Multi-Channel Growth Engine
$3,000/mo

Billed monthly

For group practices and clinics ready to layer Google, Meta, and YouTube in a single, coordinated plan.

  • Cross-Channel Campaign Management (Google, Meta, YouTube, TikTok, IG)
  • Full Google Ecosystem Setup (GTM, Analytics, Retargeting, YouTube)
  • Unified Performance Dashboard (real-time insights)
  • Weekly Strategy Reports + Monthly Deep-Dive Reviews
  • On-Demand Coaching Calls (whenever you need clarity)
  • ROI-Focused Practice Guidance
  • Caseload & Financial Tracking
  • Systems From 1,000+ Practices
Plan Multi-Channel Growth

Ad spend is separate. Any applicable payment processing charge is shown at checkout.

Which tier fits your practice?

Solo practice or one location: start with Core. Several clinicians, several locations or more than one specialty: Premium is built for that.

See full pricing details and what's included →
Ready to see your numbers?

Tell us about your practice.
We'll build your pipeline projection.

Takes about 90 seconds. We'll come to the call with projections built on your actual market data - not generic averages.

If the send works, a green panel replaces the form and names the next step. If the send fails, a red message says what to fix, your answers stay in the form, and the call link is one click away.

Get my pipeline projection → Run the calculator first
Send your practice details
Six fields. We use them to build your projection before the call.

Thanks, your details are on their way.

We have your practice details and someone from the team will reply within one working day.

Next step: we look at your market and your numbers, then come to the call with projections built on your data rather than on averages.