Advertising for therapy practices
Google Ads for Therapists
Reach people searching for the therapy your practice provides. We plan Google Ads around your service area, clinician availability, intake process, and the cost of bringing a new client into the practice.
Who this service is for
For solo therapists and group practices with room for new clients, a working website, and someone who can respond to inquiries. We start with the services you want to grow and the locations where you can actually see people.
Choose the campaign that fits the job
Search campaigns answer a request someone has already typed. Display and YouTube introduce a practice through images or video. Performance Max can distribute ads across several Google channels, including Maps. These campaign types need different assets and should be judged against different objectives. We decide which belongs in your plan before dividing the budget.
Build around your specialties and available appointments
A couples counseling page and a page for individual anxiety therapy answer different questions. We organize campaigns around the services the practice can deliver, match ads to relevant landing pages, and account for clinician capacity. In-person and telehealth campaigns need service areas that reflect where the practice may provide care.
Set an advertising budget the practice can support
Ad spend is paid to Google and is separate from management fees. Your session fee, expected client retention, intake costs, and open appointments help establish what acquiring a client can reasonably cost. The calculator provides a starting projection; local competition and actual campaign data determine what happens after launch.
Count inquiries and follow them through intake
A form submission or connected call is an inquiry, not proof of a new client. We agree which actions count, check the measurement setup, and review qualified inquiries, consultations, and client starts with the practice. Clinical form answers and patient details should stay out of advertising tags.
Review health advertising restrictions before launch
Mental-health services have restrictions on personalized advertising. A therapy website visit cannot simply become a remarketing audience for counseling ads. Campaign selection, audience settings, creative, and measurement all need to reflect those restrictions. We also review destination quality and any service-specific certification requirements.
Questions about Google Ads for Therapists
Do Google Ads work for therapists?
They can produce relevant inquiries when the service, location, page, budget, and intake process work together. Our case studies describe specific accounts and time periods. Their results do not establish what a different practice will achieve.
Do I need every Google campaign type?
No. A practice may begin with one Search campaign for a service with available appointments. Other formats belong in the plan when there is a clear objective, suitable creative, and enough budget to evaluate them.
Who owns the advertising account?
The practice should own its account and approve access. We work through granted permissions rather than asking for the practice owner's password.
Read the campaign evidence
Our published Google Ads case studies show the campaign context, spend, and distinction between inquiries and clients. Use them to understand the work and the reporting, with results specific to each account and period.
Ontario group practice: 30-day Google Ads snapshot ยท Google Ads performance by service line
Platform details and eligibility:
Review the options for your practice
Share your services, location, appointment availability, and budget range. We will discuss suitability, current platform requirements, and the next practical step.
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