Empty slots create unpredictable income
You are responsible for clinician caseloads, but referrals arrive unevenly and are difficult to plan around.
Google Ads for growing therapy practices
Fill your clinicians' schedules with good-fit clients.
Build a dependable flow of inquiries from people already searching for the specialties your practice provides.
We start with sessions, client value, available clinicians, and a realistic ad budget. No obligation and no percentage-of-spend pricing.
Google Ads
Tag Manager
Analytics 4
HIPAA-conscious tracking
Sound familiar?
You built a practice that helps people.
Now you are adding clinicians and need a stable way to keep their schedules moving without turning marketing into your second job.
Word of mouth cannot carry every new hire
Referrals helped you grow, but they cannot reliably fill every specialty, location, and new clinician at the same pace.
Marketing feels like another clinical load
You became a therapist to help clients, not to manage keyword bids, tracking tags, and landing-page conversion rates.
Good-fit clients are finding other practices
People are searching for your specialties now. If your practice is absent or vague, they choose a clearer local option.
The TheraPPC system
A five-step path from open slots to measurable inquiries.
Every campaign starts with your real availability and ends with a clear view of which searches produced a call or form submission.
1
Model your caseload gap
We calculate how many new clients each clinician needs, how long clients usually stay, and what one filled caseload is worth.
2
Map search demand by specialty
We match the practice areas you need to fill with the actual phrases people search, inside the geography you can serve.
3
Build focused campaigns and landing paths
Each specialty gets a clear message and its own campaign structure. We avoid sending every prospect to a generic homepage.
4
Measure inquiries without collecting clinical details
Tracking records the conversion event, source, device, and page. It does not send names, form contents, or identifying clinical information to advertising tags.
5
Move budget toward open capacity
Weekly reporting shows where inquiries are coming from. Budget moves toward specialties with availability and away from wasted searches.
Caseload math
See what growth requires before you spend.
We translate open sessions into new-client targets, required inquiries, estimated website traffic, and an ad budget range.
Your practice reality
- Clinicians needing fuller caseloads
- Additional sessions per week
- Average client retention
- Average session value
Clients and inquiries
- New clients needed each month
- Expected consult booking rate
- Expected client start rate
- Required calls and form submissions
Traffic and budget
- Estimated website visits needed
- Typical click costs in your market
- Conservative monthly spend
- Ramp plan tied to capacity
Example: a $750 monthly ad budget
Moderate projection
Tracked inquiries11
Clients started8
Average client value$3,000
What the model shows
Projected client value$7,800
Total monthly investment$2,250
Projected return per $1 spent3.5x
Projection only, based on the moderate scenario currently used by TheraPPC. Actual results vary by specialty, location, website, intake speed, competition, and client retention.
Real practice data
Results with the context left in.
These examples come from real managed accounts. Client names and identifying details are removed, but the account conditions and measurement definitions remain visible.
Ontario group practice
91
inquiries in 30 days at $37 each
- $3,400 monthly ad spend
- 13% visitor-to-inquiry conversion rate
- Three of four specialties reached capacity within 60 days
Solo therapist, first hire
45
days to reach the projected pipeline
- $750 monthly ad spend
- Focused CBT and anxiety campaign
- First associate hired in month three
Psychiatry and therapy
21
days from intake to live campaigns
- Tracking rebuilt after a compliance shutdown
- Remarketing and form-data exposure removed
- Zero flags on the documented re-audit
Past performance is not a guarantee. Results depend on market demand, competition, specialty, budget, website experience, and how quickly the practice responds to inquiries.
Simple management pricing
Choose the support level that fits your practice.
One flat management fee. Ad spend stays separate, accounts remain under your ownership, and Core stays month-to-month.
Core Management
For focused Google Ads growth with clear tracking and weekly visibility.
$1,500/month
Or $833/month, billed $10,000 annually
- Campaign build, tracking setup, and launch
- Weekly performance reports
- Monthly strategy call
- Accounts owned by your practice
- HIPAA-conscious conversion tracking
Premium Management
For multiple specialties, clinicians, locations, or recruiting campaigns.
Custom
Scoped to practice size and channel mix
- Everything included in Core
- Multi-specialty and multi-clinician campaigns
- Recruiting campaign management
- Multi-location budget allocation
- Priority access and bi-weekly calls
Core has no minimum contract and can be paused or cancelled with 30 days notice. Premium terms are scoped for the engagement. See the full pricing page for details.
Ready to plan the caseload?
Bring the open schedules. We will bring the pipeline math.
Tell us the city, specialties, clinician availability, and budget range. We will show what the numbers suggest before you commit.