Performance data across active accounts we manage
$37
Average cost per qualified inquiry
13%
Average visitor-to-inquiry conversion rate
91
Inquiries in a single 30-day period
3
Active practices currently managed
Anonymized account data

No client names. No manufactured testimonials. Actual performance data from actual accounts.

Every number on this page comes from a real account we manage. Names and identifying details are removed. The data isn't.

Group practice • Ontario, Canada

Ontario Group Practice

4 specialties • $3,400/mo ad spend
91
Inquiries / 30 days
$37
Cost per inquiry
13%
Conversion rate
  • Separate ad groups per presenting issue: anxiety, depression, trauma, couples
  • Bidding optimized for cost per inquiry (CPI), not cost per click (CPC)
  • Dedicated landing page per specialty - no sending all traffic to the homepage
  • Geo targeting scoped to their actual service radius, not a broad city radius

Group practice with 4 distinct specialties seeing moderate directory traffic but not converting well on Psychology Today. They had tried a general digital agency before and burned through $2,100 in ad spend with 4 inquiries to show for it. The issue was campaign structure, not the channel.

Outcome

Practice hit capacity for 3 of 4 specialties within 60 days of launch. Budget shifted fully to the remaining open specialty. 30-day snapshot shown above was from month 2, after initial optimization pass.

Solo therapist • First hire

Solo Therapist, First Hire

CBT specialty • $750/mo ad spend
14
Projected new clients/mo
45
Days to hit projections
3
Months to first hire
  • Average client LTV: $3,000 (based on session rate and retention data)
  • 90% discussion rate - clients who inquire typically show up for consult
  • 80% close rate from consult to committed client
  • 14 new clients/month projected at $750/mo spend and 13% CVR
  • Single focused campaign, tight geographic targeting
  • Session-type specific ad groups: individual, anxiety, CBT
  • Budget paced to match availability - not over-serving inquiries she couldn't handle
  • Tracking set up before first dollar of spend went live
Outcome

Hit pipeline projections within 45 days. Caseload filled to capacity at month 2. Hired first associate at month 3 and we expanded campaigns to include the new clinician's availability.

Psychiatry + therapy • Forensic specialty

Multi-service Psychiatric Practice

Prior compliance incident • Full tracking rebuild
21
Days to live campaigns
0
Compliance flags on re-audit

Previous agency had set up remarketing that passed form field data to the ad platform. A compliance scan flagged it. Practice shut down all analytics and ads as a precaution. They came to us needing a full rebuild that would survive re-audit before they'd run anything again.

  • Full tracking rebuild from scratch - no carryover from old setup
  • GTM container audit: every tag reviewed, old tags removed
  • Remarketing fully removed - no audience data collection
  • Server-side conversion events only - form data stays on their server
  • Written tag architecture document for compliance officer review
Outcome

21 days from intake call to live campaigns. Compliance officer reviewed the tag architecture documentation before launch and signed off. Zero flags on the re-audit. Campaigns have been running without incident since.

How we measure

What these numbers mean and how we calculate them.

Measurement definitions
Cost Per Inquiry (CPI)
Total ad spend divided by total tracked inquiry conversions in the same period. We count a form submission or connected phone call as one inquiry. We do not count page visits or clicks.
Conversion Rate (CVR)
Tracked inquiry conversions divided by total unique landing page sessions from paid search. Excludes direct traffic, organic, and other channels. Measured over the same 30-day period as the CPI figure.
Anonymization policy
No client names, practice names, or identifying details are ever published. Practice type and province/region are included only when too general to identify the practice. Spend figures are real. Performance figures are real.
Data recency
Stats shown reflect actual account performance from active campaigns. These are not projections or averages across a large dataset - they're specific 30-day windows from specific accounts. Results vary by market and practice type.
See if your practice can get similar results

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