1. Information We Collect
TheraPPC collects information you provide directly when you submit an inquiry form, book a strategy call, or contact us by email. This includes your name, email address, practice name, and any other details you choose to share in the message field.
We also collect standard technical information when you visit the website, including your IP address, browser type, operating system, pages visited, and referring URL. This information is collected automatically through cookies and analytics tools described in Section 4.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule strategy calls
- Provide and improve our Google Ads management services
- Send service-related communications (never unsolicited marketing)
- Analyze website performance and improve user experience
- Comply with legal obligations
We do not sell your personal information to any third party. We do not use your information for purposes unrelated to the services you requested.
3. Information We Do Not Collect
TheraPPC is a marketing services company, not a healthcare provider. We do not collect, store, or process any protected health information (PHI) about your clients or patients. Our website tracking infrastructure is specifically designed to avoid capturing any information that could constitute PHI under HIPAA or PIPEDA health data provisions.
Our inquiry forms do not ask for clinical information. If you voluntarily include clinical or patient-related details in a message field, we treat that information as confidential and do not share it with any third party.
4. Third-Party Services
We use the following third-party services to operate this website:
- Google Tag Manager - manages tracking tags on the website. GTM fires event-based tags only. No form field data is captured by any tag we deploy.
- Google Analytics 4 (GA4) - website analytics. IP anonymization is enabled. We configure data retention to the minimum period. GA4 data is used only for website performance analysis.
- GoHighLevel (GHL) - CRM and appointment booking platform used to manage strategy call scheduling and client communication. Data you provide through our inquiry form is stored in GHL.
- Cloudflare - website hosting, security, and CDN provider. Cloudflare processes requests and may log connection information per their privacy policy.
- Google Fonts - font loading service. Loading fonts from Google's CDN sends your browser's IP address and user agent to Google servers.
Each of these third parties operates under their own privacy policies. Links to their policies are available on their respective websites.
5. Cookies
This website uses cookies and similar tracking technologies. We use:
- Analytics cookies (Google Analytics) to understand how visitors use the website
- Tag management (Google Tag Manager) to load and manage tracking scripts
- Performance cookies (Cloudflare) for security and performance optimization
We do not use remarketing cookies or advertising cookies that build audience profiles based on your visit to this website. You can control cookie settings through your browser. Disabling cookies may affect some website functionality.
6. Data Retention
We retain inquiry form submissions and contact information for the duration of any active business relationship and for a reasonable period thereafter for record-keeping purposes. Analytics data in Google Analytics is set to the minimum retention period available under our account settings.
If you want us to delete your information, contact us at [email protected] and we will process your request within 30 days.
7. Your Rights
Depending on your location, you may have rights regarding your personal data including:
- The right to access information we hold about you
- The right to correct inaccurate information
- The right to request deletion of your information
- The right to withdraw consent where processing is based on consent
- The right to object to processing in certain circumstances
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
8. California Residents (CCPA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information. TheraPPC does not sell personal information. To exercise your rights, contact [email protected].
9. Canadian Residents (PIPEDA)
TheraPPC operates primarily in Canada and complies with the Personal Information Protection and Electronic Documents Act (PIPEDA). We collect, use, and disclose personal information only with your knowledge and consent, for purposes that a reasonable person would consider appropriate. Our Privacy Officer can be reached at [email protected].
10. Children
This website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, contact us and we will delete it promptly.
11. Changes to This Policy
We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the website after changes constitutes acceptance of the updated policy. Material changes will be announced via email to active clients.
12. Contact
Questions about this privacy policy or our data practices should be directed to:
TheraPPC
Email: [email protected]