Pipeline projection model

Run the math before you commit.

This is the same projection model we use in every strategy call. Plug in your numbers and see what paid search could produce for your practice.

Your practice inputs
$1,500
$500$5,000
$175
$100$300
4
28
75%
50%95%
Fixed assumptions
Base CPC: $12 (avg Canadian therapy market) Conservative CVR: 10% | Moderate: 12% | Optimistic: 13% Management fee: $1,500/mo (flat)
Projected results
Metric
Conservative
Moderate
Optimistic
Inquiries / month
-
-
-
New clients / month
-
-
-
Monthly new revenue
-
-
-
Monthly management fee
$1,500
$1,500
$1,500
Total monthly investment
-
-
-
ROI multiple
-
-
-
Break-even clients needed
-
-
-
These are projections, not guarantees. Market conditions, competition level, and your practice's response speed all affect actual results. CPC varies by geography and specialty.
A note on these projections: The model assumes $12 average CPC, which is realistic for Canadian therapy markets in 2025-2026. US markets vary significantly. Conversion rates of 10-13% assume a properly structured campaign and a functional landing page - we've seen these numbers in our own accounts but they require the right architecture. The break-even figure assumes you retain clients for the full LTV period.
Ready to run this with your real data?

Book a call and we'll run this with your actual market data.

The calculator uses averages. On the call we'll look at your specific keywords, geography, and competition - which changes the numbers significantly.

Book a strategy call → See pricing