Does Google Ads work for Therapists?
Google Ads Performance
Every number on this page comes from a real account we manage. Names and identifying details are removed. The data isn't.
- Separate ad groups per presenting issue: anxiety, depression, trauma, couples
- Bidding optimized for cost per inquiry (CPI), not cost per click (CPC)
- Dedicated landing page per specialty - no sending all traffic to the homepage
- Geo targeting scoped to their actual service radius, not a broad city radius
Group practice with 4 distinct specialties seeing moderate directory traffic but not converting well on Psychology Today. They had tried a general digital agency before and burned through $2,100 in ad spend with 4 inquiries to show for it. The issue was campaign structure, not the channel.
Practice hit capacity for 3 of 4 specialties within 60 days of launch. Budget shifted fully to the remaining open specialty. 30-day snapshot shown above was from month 2, after initial optimization pass.
- Average client LTV: $3,000 (based on session rate and retention data)
- 90% discussion rate - clients who inquire typically show up for consult
- 80% close rate from consult to committed client
- 14 new clients/month projected at $750/mo spend and 13% CVR
- Single focused campaign, tight geographic targeting
- Session-type specific ad groups: individual, anxiety, CBT
- Budget paced to match availability - not over-serving inquiries she couldn't handle
- Tracking set up before first dollar of spend went live
Hit pipeline projections within 45 days. Caseload filled to capacity at month 2. Hired first associate at month 3 and we expanded campaigns to include the new clinician's availability.
Previous agency had set up remarketing that passed form field data to the ad platform. A compliance scan flagged it. Practice shut down all analytics and ads as a precaution. They came to us needing a full rebuild that would survive re-audit before they'd run anything again.
- Full tracking rebuild from scratch - no carryover from old setup
- GTM container audit: every tag reviewed, old tags removed
- Remarketing fully removed - no audience data collection
- Server-side conversion events only - form data stays on their server
- Written tag architecture document for compliance officer review
21 days from intake call to live campaigns. Compliance officer reviewed the tag architecture documentation before launch and signed off. Zero flags on the re-audit. Campaigns have been running without incident since.
What these numbers mean and how we calculate them.
Book a call and we'll run your real numbers.
We'll pull the projection model from the calculator and plug in your actual market, specialty, and budget. If the math works, we'll show you exactly what we'd build.